Writing a Creative Brief for Artists: A Simple Guide
A creative brief is essential for guiding artists and ensuring everyone involved understands the project's vision and requirements. Drawing from insights in "Treasure Found: An Art Journey," here’s a condensed, accessible guide to help artists get started with establishing their creative briefs for personal projects.
What is a Creative Brief? A creative brief is a short document that outlines the key aspects of a project. It serves as a roadmap, ensuring clarity, consistency, and efficiency in the creative process. In professional settings creative briefs also include additional information such as budgets, location, staffing and timelines.
Please note that adding deadlines to your projects can help you complete your work in a timely manner.
Key Elements of a Creative Brief
Title and Description: My Sweet Flower Print Ad for Made Up Bags
Company: Made Up Bags
Goals and Objectives: Print Ad campaign showcasing floral prints & patterns from the upcoming Spring/Summer Handbag collection.
Target Audience: Made Up Bags customers and potential customers who enjoy prints on Handbags.
Look & Feel: Warm, Sophisticated bohemian, Nature-inspired
Deliverables: 3 Illustrations, 1 illustration showcasing bag on person, 2 illustrations highlighting a print
Reference Images: Mood Board
Simplified Creative Brief
For those who need a more straightforward approach, focus on the essential elements:
Look & Feel: Warm, sophisticated bohemian, Nature-inspired
Main Idea: Print Ad campaign showcasing floral prints & patterns from the upcoming Spring/Summer Handbag collection
Reference Images: Moodboard
This simplified approach helps establish creative limits that help you move towards finalizing your art project. You know what you are creating and what the look & feel will be allowing you to focus on what needs to be done.
Are you looking to create a consistent art practice and deepen your creative journey? Check out my book, “Treasure Found: An Art Journey”.